MindSet

A Marketing podcast by HCD Research

5.0 • 19 ratings

Want connect with HCD Research and email directly about potential partnerships?

MindSet is a light and upbeat series about consumer neuroscience, human behavior, and new technologies and methodologies that lead to innovation strategies with a mass of untapped potential. Co- Hosted by Michelle Niedziela, PhD, VP of Research & Innovation, and Kathryn Ambroze, Manager of Behavioral & Marketing Sciences at HCD, this dynamic duo brings a breath of fresh air to their discussions, whether it’s between themselves or with industry leaders or internal experts. We are located anywhere you stream!

Recent Episodes

Savoring Success: From Food Chemist to Sensory Consultant with Victoria Coutiño #97
Published: June 3, 2024
Listen
Scent, Memory, and Consumer Behavior: Unraveling the Lobster's Tale with Andrew Livermore #96
Published: May 20, 2024
Listen
Sensory Revelations: Navigating Consumer Experiences with Sensory Journey Mapping #95
Published: May 6, 2024
Listen
Episode 94: Unlocking the Power of 'Phygital': Sensory Connections in Digital Branding
Published: April 22, 2024
Listen
Mindful Bites: Uniting Neuroscience & Food Science for Flavorful Discoveries with Alex Woo #93
Published: April 8, 2024
Listen
Deciphering Qualitative Research with Tom Rich – From Ulysses to AI #92
Published: March 25, 2024
Listen
Designing Minds: Unveiling the Behavioral Science Behind Brand Transformation with Van Rais #91
Published: March 11, 2024
Listen
Unraveling the Scented Tapestry: Multi-Sensory Consumer Experiences with Tessa Moxley Episode #90
Published: February 26, 2024
Listen
🚀 The future is now with Idlir Proseku Episode #89
Published: February 12, 2024
Listen
Global Vision – Introducing our New Research Maestro, Sophia Stafford #88
Published: January 29, 2024
Listen

Listen to All Episodes From MindSet