fwd: thinking, a b2b marketing podcast

A Marketing podcast by CS2

5.0 • 12 ratings

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Welcome to fwd:thinking. A weekly podcast for anyone looking to take their b2b marketing and marketing ops to the next level. Each week we dive into a topic currently having a giant impact on B2B and marketing ops. We'll also host the best marketers in the game to learn their secrets and get practical advice we can execute today. Tune in.

Recent Episodes

AI is Taking SDR Jobs, "Founder Brand" For Everyone?, Nurtures Are Dead (Or Are They?)
Published: November 11, 2024
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Is Attribution data divisive? Can you measure EVERYTHING? Is the term “funnel” dead?
Published: October 28, 2024
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Escalating Ops Complexity, Linkedin Beef GTM Strategy?, When To Create SFDC Opportunities
Published: October 14, 2024
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Breaking Down Funnel Attribution vs. Multi-Touch Attribution
Published: September 30, 2024
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Optimizing GTM Operations | RevOps Champions Podcast
Published: September 23, 2024
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Unifying Your GTM Data (Across Different GTM Motions)
Published: September 3, 2024
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UTM Mistakes, Funnel Custom Object Learnings, Ops Leadership Comms Advice
Published: August 19, 2024
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A Primer on GTM Operations | Crissy On The Founder-Led Marketing Show
Published: August 12, 2024
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Why CMOs/CROs Need to Focus on GTM Operations (5 Reasons)
Published: August 5, 2024
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Should You Build A Person Funnel Before an Account Funnel?
Published: July 29, 2024
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