fwd: thinking, a b2b marketing podcast

A Marketing podcast by CS2

5.0 • 12 ratings

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Welcome to fwd:thinking. A weekly podcast for anyone looking to take their b2b marketing and marketing ops to the next level. Each week we dive into a topic currently having a giant impact on B2B and marketing ops. We'll also host the best marketers in the game to learn their secrets and get practical advice we can execute today. Tune in.

Recent Episodes

Does AI Need Good Data? & 6 AI Use Cases
Published: May 21, 2026
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Impact Summit Takeaways, Does It Matter Where GTMEs Report?, Every AI Tool Wants to be the Agent Hub
Published: May 14, 2026
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Can AI Really do More with Less Time?, Clay v. Claude Code, Replace Scoring with Signals?
Published: May 7, 2026
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Salesforce's "Headless" CRM, Our AI Maturity Framework & an Account Research Example
Published: April 30, 2026
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The Current State of AI in GTM, AI for Data Analysis, and Why a Job Posting is a Sales Signal Gold Mine
Published: April 28, 2026
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An Update on The Podcast
Published: September 22, 2025
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Ops Projects You Need to Complete Before Using AI
Published: September 15, 2025
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Sales Data in Multi-Touch Attribution - Yes/No?
Published: September 8, 2025
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5 "Best" ABM Stats?
Published: September 1, 2025
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Maturity Model for Reporting
Published: August 25, 2025
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