The Spin Sucks Podcast with Gini Dietrich
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Recent Episodes
Using the PESO Model© as Your Marketing Operating System
Published: August 26, 2025GEO, Trust, and the PESO Model: Why It Still Works (and What’s Changed)
Published: August 19, 2025Why Comms Pros Are the New Visibility Engineers
Published: August 12, 2025Why Speed Matters in Crisis Comms: Lessons from a Kiss Cam Gone Viral
Published: August 5, 2025Invisible to AI = Invisible to Customers: The New Discoverability Crisis
Published: July 29, 2025In the Age of AI Search, PR Holds the Keys to Visibility
Published: July 22, 2025How to Implement the PESO Model© in a Zero-Click, Zero-Share World
Published: July 15, 2025Why the PESO Model© Still Wins in the Age of Zero Click and Zero Share
Published: July 8, 2025How to Train Your Communications Strategy
Published: July 1, 2025Turn Chaos into Order with The PESO Model©
Published: June 24, 2025