The Spin Sucks Podcast with Gini Dietrich

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We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.

Recent Episodes

How Shared and Paid Make the PESO Model® Operating System Move
Published: February 24, 2026
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The Visibility Engine: Owned and Earned Media
Published: February 17, 2026
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The PESO Model Certification® is Now Built for AI Discovery
Published: February 10, 2026
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Corporate Communications and the Cost of Silence
Published: February 3, 2026
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AI Comments Don’t Build Relationships
Published: January 27, 2026
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A PESO Model® Primer for Marketers and Communicators
Published: January 20, 2026
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Publicity Is Dead. PR Is Not.
Published: January 13, 2026
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The PESO Model® in 2026: Evolved, Operational, and Built for the AI Era
Published: January 6, 2026
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The Visibility Engineering Metrics That Predict Demand
Published: December 16, 2025
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How to Use Proof-First Social to Engineer Visibility
Published: December 9, 2025
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Listen to All Episodes From The Spin Sucks Podcast with Gini Dietrich