The Spin Sucks Podcast with Gini Dietrich

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We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.

Recent Episodes

Your Measurement Problem Isn't Really a Measurement Problem
Published: June 9, 2026
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The Visibility Gap: Two Halves, One Operating System Problem
Published: June 2, 2026
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The PESO Model® Diagnostic: Inside the Liquid Death Operating System
Published: May 26, 2026
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The Six Stages of PESO Model® Maturity
Published: May 19, 2026
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AI Is Quietly Destroying Your Best Content
Published: May 12, 2026
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The New PESO Model® Graphic Is Here. So Are the Rules.
Published: May 5, 2026
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The PESO Model® Diagnostic: The Budweiser Super Bowl Ad
Published: April 28, 2026
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Visibility Engineering Is the New Playbook for Earned Media
Published: April 21, 2026
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AI Visibility is Simply About Being More Credible
Published: April 7, 2026
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Women Are on the Front Line of AI Disruption
Published: March 31, 2026
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Listen to All Episodes From The Spin Sucks Podcast with Gini Dietrich