The Spin Sucks Podcast with Gini Dietrich

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We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.

Recent Episodes

Publicity Is Dead. PR Is Not.
Published: January 13, 2026
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The PESO Model® in 2026: Evolved, Operational, and Built for the AI Era
Published: January 6, 2026
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The Visibility Engineering Metrics That Predict Demand
Published: December 16, 2025
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How to Use Proof-First Social to Engineer Visibility
Published: December 9, 2025
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Building Corroboration Loops to Power Your Visibility Engineering
Published: December 2, 2025
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AI Looks for Author Footprints First
Published: November 25, 2025
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The Fastest Path to Engineering Your Brand’s Visibility
Published: November 18, 2025
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How to Make Your Brand the Obvious Answer with Visibility Engineering
Published: November 11, 2025
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How to Measure Brand Awareness, Trust, and Reputation
Published: November 4, 2025
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Handling the “AI Discount” Question from Clients
Published: October 28, 2025
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Listen to All Episodes From The Spin Sucks Podcast with Gini Dietrich