The Spin Sucks Podcast with Gini Dietrich
A Careers podcast by
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Recent Episodes
The PESO Model® Diagnostic: How HubSpot Turned Owned Media Into a Moat
Published: July 21, 2026How to Show Up Inside the Answer: A Visibility Engineering Playbook
Published: July 14, 2026CMOs Don't Have an Influence Problem. They Have an Operating System Problem.
Published: July 7, 2026Inside the PESO Model® Certification
Published: June 30, 2026The PESO Model® Diagnostic: What Peppa Pig Can Teach You About the Difference Between a Campaign and a System
Published: June 23, 2026The 4 PR and Marketing Metrics that Matter for AI Visibility
Published: June 16, 2026Your Measurement Problem Isn't Really a Measurement Problem
Published: June 9, 2026The Visibility Gap: Two Halves, One Operating System Problem
Published: June 2, 2026The PESO Model® Diagnostic: Inside the Liquid Death Operating System
Published: May 26, 2026The Six Stages of PESO Model® Maturity
Published: May 19, 2026