The Spin Sucks Podcast with Gini Dietrich

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We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.

Recent Episodes

The PESO Model® Was Built for This Moment
Published: March 17, 2026
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Measuring the PESO Model® Without Losing Your Mind
Published: March 10, 2026
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Why the PESO Model® Falls Apart Without Integration
Published: March 3, 2026
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How Shared and Paid Make the PESO Model® Operating System Move
Published: February 24, 2026
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The Visibility Engine: Owned and Earned Media
Published: February 17, 2026
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The PESO Model Certification® is Now Built for AI Discovery
Published: February 10, 2026
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Corporate Communications and the Cost of Silence
Published: February 3, 2026
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AI Comments Don’t Build Relationships
Published: January 27, 2026
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A PESO Model® Primer for Marketers and Communicators
Published: January 20, 2026
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Publicity Is Dead. PR Is Not.
Published: January 13, 2026
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Listen to All Episodes From The Spin Sucks Podcast with Gini Dietrich